For the above reasons, the process of creating a commercial requires careful planning and extensive expertise used by both advertisers and advertising agencies.

On the other hand, advertising campaigns prepared for digital platforms are often planned with much lower budgets than traditional TVC campaigns. Given the ad budgets that global ad agencies allocate to such projects, this can be challenging for brands. National or global brands that already have all of their creative work prepared by global ad agencies often have to work with production companies for video production because these agencies do not have in-house video production capabilities, although they do not charge an additional fee for the creative work of the commercial. This system of subcontracting also includes the profit sharing of the advertising agency. Moreover, the brand has to pay an “agency commission” for the digital advertising campaign in addition to the media plan for the commercial.

In addition to all these financial losses, the brand’s marketers, who must meet separately with the creative agency, production company and digital agency, deliver briefings and revisions, and control the quality of the resulting work, lose a lot of time. In such cases, brands tend to work with innovative digital agencies that offer creative work and video production as well as digital media planning to optimize the budget for commercials and use their time more efficiently without having to deal with multiple agencies.

Siu Digital is experienced in providing the necessary creative work, planning and managing the production process, performing post-production, and creating the digital media plan for the commercial you want to broadcast on digital platforms. We also take care of ad buying and influencer marketing.

To save time and budget for your brand, we consolidate all aspects of commercial film production under our digital campaign management services, offering all the services listed below.