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A promotional film does not aim to sell a product or convey a message to the end consumer; instead, it expresses the brand’s corporate position through storytelling and informative content. Therefore, a brand that wants to make a promotional film needs to determine both the aspects of its business that will be covered in the film and the storytelling techniques and brand story it wants to use.
Whether your product is food, software, or a service, the most effective way to communicate with your target audience is through a product video. But is a product video just a video introducing the product?
Brands can turn to animation films to convey features or stories related to their products and services that cannot be seen or observed, or that require a significant budget to create.
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