Digital Marketing

Digital Marketing is a broad field that cannot be easily defined in terms of “advertising,” “posting,” or “creating a website.” The boundaries of your brand’s digital presence should encompass all areas where your target audience can interact with you. From this point of view, it’s important to first decide which digital channels you should be present on, and then plan an action that fits the unique rules of each platform.

100+ happy customers

Inbound Marketing

Digital marketing encompasses all marketing and communication activities carried out on digital platforms, but is often perceived by many brands as just advertising on social media, search engines, or digital channels in general, usually through pay-per-click (PPC) advertising. However, digital marketing is made up of various components and can be associated with numerous terms that we cannot list here. Content marketing, performance marketing, omnichannel social media marketing, search engine marketing, email marketing, influencer marketing, and other types of digital marketing can be used independently or together to achieve different goals.

At Siu Digital, we implement the popular digital marketing philosophy of inbound marketing and structure our clients’ digital marketing goals to achieve conversions. The first step of inbound marketing, or as it is called in our language, conversion marketing, depends on how well-known your brand is to your potential customers and how close they are to your conversion goals. Then we try to bring your potential customers closer to your conversion goals with content tailored to their level and ultimately reach your marketing goal.

Growth Hacking

As a technology company, one of our key objectives is to apply the knowledge we gain from closely following the world of technology entrepreneurship to the brands for which we provide marketing consultancy services.

We also provide services to implement the AARRR! Metrics, developed by Silicon Valley investor and founder of 500 Startups, Dave McClure, to help our brands improve their sales goals and create content that aligns with their conversion goals and distribute that content across multiple channels.

Social Media Management

Social media management for brands is often reduced to a few basic services, similar to other types of marketing communications. The criteria that a brand looking for a social media agency may hear after a while, such as the number of posts, graphic design, content writing, and promotion on Instagram, are actually just a few services that exist in the vast and detailed world of digital marketing on social media platforms. So, what is social media management from Siu Digital’s perspective?

Digital Campaign Management

For a successful digital campaign, as with all other marketing campaigns, it is necessary to create a multi-faceted structure. The communication activity that a brand carries out simply by posting ads on social media or sharing prepared content does not fall under digital campaign management. Especially in today’s world where social media platforms support different types of content, brands aiming for a successful digital campaign need a multi-channel strategy that includes the production and distribution of content tailored to each platform.

Search Engine
Optimization (SEO)

Google and all other search engines are platforms where potential consumers search for their needs and are willing to engage with brands that can meet their requirements. From this perspective, there are a number of actions and numerous criteria that must be considered to improve search engine results page (SERP) rankings and achieve a better ranking among competing brands.

Search Engine Marketing (SEM) 

Since it takes a long time for search engine optimization (SEO) to show results, brands that want quick results are expected to work on search engine marketing (SEM), also known as Google Ads. Like Siu Digital, you can click to investigate the details of our Search Engine Marketing Service.

Website and Mobile App

No one can deny that every brand needs a website; however, a website is much more than an internet platform where you showcase your products and provide contact information. Since providing information about your products alone will not bring you customers, you need to decide what you want from your website or mobile app from the start.

Video Content Production

Every year, the marketing world says, “This year will be the year of video.” Unfortunately, many agencies that offer social media management services struggle to build their own video production company or produce effective video content. As a result, brands may struggle to define their video content production strategies or allocate the recommended video marketing budget to production companies.

Our Digital Marketing services, developed by combining different techniques, serve three purposes:

1- Creating More Leads: In addition to content marketing, search engine optimization (SEO), social media management, email marketing, influencer marketing, and more, we use various performance marketing methods, including pay-per-click (PPC) marketing, to generate more interactions and traffic to your social media accounts or website.

2- Generating More Demand: After generating more traffic on the website or social media channels, we take action to convert an anonymous website visitor into an identifiable potential customer. We design demand-generation campaigns using various methods such as remarketing, content download offers, email automation, A/B testing, and engaging videos.

3- Achieving More Conversions: We follow the necessary actions to achieve all types of conversions, such as closing sales, ensuring customer satisfaction, or attracting new members, in line with brand objectives. To turn the leads we collect into results, we give your sales team new tools and data.

If you want a digital marketing service for your brand but don’t know where to start, contact us.

In providing digital marketing services, our goal is not just to create content, serve paid ads or identify keywords. Our goal is to understand the challenges and difficulties of your target audience, identify opportunities, and create specific content that positions your brand as the best solution. In this way, all roads lead to your brand.

The Digital Marketing Services We Offer to Our Brands:

  • ZWebsite and Mobile App Development
  • ZSearch Engine Optimization (SEO)
  • ZSocial Media Management
  • ZDigital Campaign Management
  • ZLanding Page and Pay-Per-Click (PPC) Campaigns
  • ZContent Marketing (Including Blog and Article Creation)
  • ZDownloadable Content Recommendations (e-books, technical reports, webinars, etc.)
  • ZEmail Marketing
  • ZVideo Content Production

Schedule a Video Call with Our Brand Representative

If you want to receive detailed information about our Digital Marketing services, you can schedule a 15-minute video call with our expert.

Request a Quote Now

If you want to receive detailed information about our Digital Marketing services, you can reach out to us by filling out the form below.
Siu Digital