The Grand National Assembly of Türkiye through the Eyes of Children: TBMM Children’s Project
- ZMarketing Strategy
- ZDigital Marketing
- ZVideo Production
Services We Provided
- Marketing Strategy
- ^Content Marketing Strategy and Planning
- Digital Marketing
- ^Video Content Production
- Video Production
- ^Promotional Film
- ^Product Video
How We Started?
The materials developed were intended not only to support formal education, but also to engage children through play and instill a sense of citizenship. For this reason, we created two characters named Ali and Ayşe and decided to introduce children to the adventures they would experience through three-dimensional animated films and storybooks. In addition, the project aimed to develop children’s reading habits through printed versions of the storybooks, which were published and distributed in addition to the digital versions available in the library on the developed portal. The project also served to introduce real places related to the Grand National Assembly of Türkiye (TBMM) or important places for the Republic of Türkiye through interesting animated characters in the background of 3D animation films. With these decisions, the development process of the TBMM Children’s Project began in 2013, a valuable resource for the generations that will shape the future.
What We Did?
- ZDuring the preparation phase of the project, Detailed Literature Review and Conceptual Design studies were conducted. Examples from around the world were studied and projects of this type developed by different country parliaments and children's portals were evaluated through detailed studies.
- ZThe names Ali and Ayşe were chosen for the cartoon characters to match the sensitivities and culture of the Turkish nation. We provided all kinds of services, from the conception of the characters to the design of the musculature to the preparation of environment designs, and the modeling of the entire three-dimensional world for the animation production.
- ZThe animation characters were set to music by famous Turkish animation artists. A jingle composed and recorded especially for the project was prepared.
- ZThe project produced four 3D animation films, two 2D explanatory videos, and four storybooks suitable for children aged 5 years and above, containing information about citizenship and legislation to create a basic awareness of citizenship in the minds of children.
- ZThe purpose of the books, which were created by converting selected scenes from the prepared 3D animation films into a comic book format, was to reinforce what the children had learned. To make the books appealing to children, some pages were converted to a black-and-white and line art format suitable for coloring, and they were designed to be playful.
- ZDue to the application of the gamification approach in the developed web portal, three different designs were created for each age group to attract children's attention and increase their time spent on the website. Three separate user interfaces were developed for ages 5-8, 9-12, and 13-18 to keep children on the website longer and redirect them to other destinations when they reached certain goals.
- ZThe portal that was created for the project www.tbmmcocuk.gov.tr became one of the most visited children's portals in our country during its active period.
- ZIn the first six months of 2017, the TBMM Children's portal was the most visited children's portal in Türkiye, with approximately 264,000 visits, and recorded a 70% increase in the number of visitors.
- ZThe content produced was found to meet the need for educational materials on the topic of national sovereignty and citizenship awareness, especially in the context of April 23, National Sovereignty and Children's Day at the primary school level.
- ZThe project served to introduce interesting animation characters in real places relevant to the Grand National Assembly of Türkiye or the Republic of Türkiye.
- ZThanks to the library included in the portal and the developed printed storybooks, a contribution was made to the reading habits of children.