The Story of a Turkish Brand Dominating Space: Türksat Video Content
- ZMarketing Strategy
- ZDigital Marketing
- ZVideo Production
Services We Provided
- Marketing Strategy
- ^Content Marketing Strategy and Planning
- Digital Marketing
- ^Video Content Production
- Website and Mobile App Development
- ^Video Production
- ^Promotional Film
- ^Animation Film
How We Started?
Türksat, positioned as the powerhouse behind not only satellite, communication, and cable services, but also behind significant projects such as e-government and contributes to our country’s technological ecosystem through various IT projects. Beyond brand communications, it was critical to effectively communicate all of these contributions to corporate partnerships and international diplomacy. When developing content, it is critical to consider global collaborations, showcase advances in domestic and national production, maintain sensitivity to the messages conveyed, and ensure that the language of communication is consistent with international trends. To create content in a sustainable model that met these principles, Türksat sought an agency capable of producing digital content for corporate communications.
With this perspective in mind, Türksat teamed up with Siu Digital in 2012 to create its digital content for corporate communications. We mainly used two- and three-dimensional animation techniques in the video content, which was developed in collaboration with various departments and workgroups within Türksat, such as Türksat Project Management Office, Türksat Informatics, Türksat Satellite, and Türksat Corporate Communications. After we received the brief for the film ewquired, we started with a competitor and market analysis. We wanted to stay away from similar styles and examples of competitors, while identifying the strengths of our services that we could express more strongly based on observations of competitors’ communication methods. After determining the messages to be conveyed, we developed the script and voice-over texts, after which we decided on the animation technique that would be used to create the videos.
What We Did?
Once we had determined the style of the video production, we moved on to the object and scene designs. These designs were created using a variety of techniques, including illustration, two-dimensional vector drawing, and photo manipulation, all of which were consistent with the chosen concepts. To create the space atmosphere, which was particularly important for Türksat, we had to model the Earth and Türksat satellites in three dimensions and create the space environment, which gave us a unique experience. Following the basic designs, before we entered the animation production phase, we created storyboards by placing the designed scenes and supporting elements according to the chosen style for each film.
Once the approvals were obtained and the scenes were prepared for animation, the animations for each scene were created in Turkish and English in accordance with the voice-over. Effective communication with Türksat officials and obtaining approvals at each intermediate stage ensured that the intended messages were conveyed as effectively as possible throughout the process. After preparing the animations and adding background music to be used with the voiceover, as well as the sound mix, which included noises that matched the animation, our animation content was completed.
When evaluating the pre-production, production, and post-production phases, the services provided for each animation film can be listed as follows:
Competition and market analysis, script writing, voice-over script creation, and storyboard creation
Designs for various two- or three-dimensional scenes, environments, characters, and objects
All animation work, including three-dimensional animation, two-dimensional kinetic typography animation, cut-out animation and motion graphics
Voiceover in Turkish and English by a narrator, including background music and foley, and sound mixing