Storytelling Case in Product Launch: New Holland TT4 “My Father’s Gift (Babamın Hediyesi)
- ZMarketing Strategy
- ZDigital Marketing
- ZVideo Production
Services We Provided
- Marketing Strategy
- ^Marketing Strategy
- Content Marketing Strategy and Planning
- ^Digital Marketing
- Video Content Production
- ^Promotional Film
- ^Product Video
How We Started?
On the other hand, we have learned that a tractor is a family member for farmers, just like a son or daughter of a house. Farmers make decisions about buying a tractor based not only on the functional benefits, but also on the emotional benefits, and among the important factors influencing that decision are their spouses and children. Therefore, we decided that the farmer’s children, in particular, should play an important role in the emotional film we created. After the basic strategy work was completed with this information, we moved on to script preparation. This is where the story of “Babamın Hediyesi” (My Father’s Gift) emerged, which is about a child making preparations to buy his dream tractor for his father.
What We Did?
While the didactic filming was being planned, the script work for the emotional film had also been completed, the actors selected, and suitable locations in Manisa Salihli determined. After the didactic filming was completed, a set was set up where a larger team would work since it was a drama, and the directing, camera, lighting, art, and set teams began work. After 4 days of indoor and outdoor shooting, the post-production phase began. The film, enriched with motion tracking animations, was ready for release after the post-production phase.
Being aware of the high quality we had achieved visually and emotionally, we also wanted to create a voiceover and music work that would complement this energy. Mehmethan Dişbudak, one of the most important Turkish musicians who has worked as an arranger for the albums of many famous artists, composed the music for our film, while Rüştü Asyalı, a renowned artist known for his work in Keloğlan films and a mentor to many actors, presenters, and voice actors, became the voice of our film and interpreted our emotions. The production process of the emotional film for the New Holland TT4 Series was completed with these important contributions.
- ZCompetitor and market analysis, script writing, and storyboard creation
- ZSelection of actors, procurement of location, construction of sets and decoration work
- ZProviding direction, camera, lighting, art, set crews and equipment, and shooting services
- ZWorking with a famous voice actor and composer
- ZEditing, color correction, and music editing
- ZAll animation work, including video overlay motion tracking, two-dimensional kinetic typographic animation and motion graphics
After the launch, a special framed digital print table featuring the final scene of father and son embracing in the film was produced for retailers who were deeply moved by the film to keep as a souvenir and distribute to their customers. In addition, a DVD of the film with special packaging was created and distributed to the merchants.